The point of the assessment phase is to see what is and isn't working according to the SEO plan. How do you work out the price of SEO packages? Domain selection (in the case of new sites), website design or redesign, web server configuration, and sitewide performance tuning are all …

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it's too late. If you don't have SEO in mind from the …

Unlike search engine optimization, Pay-Per-Click provides fast results. Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. I believe that any Google optimization effort cannot be effective unless …

Google Analytics allows you to link site visitors with actions such as form submissions and phone numbers dialled. Momentum means running programs with discipline and consistent growth month after month. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Positive website reputation for a website that is responsible for the main content on the page. The only way unethical SEO techniques are ever …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. Titles are also critical for improving click through rates as titles …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred …

Every city needs amenities such as power, roads, etc. Domain transfer is the process of moving your domain from one vendor to another. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. A lovely present would be …

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Although the early results are impressive, marketers should remember that search engine optimization represents a long-term investment. A verbal or written ad places more emphasis on the copy. I couldn't begin to think …

Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. The natural growth of a Website's backlink profile is a strong indication …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. In other words, with SEO, half the battle is won before it even starts. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' …

Enthusiasts deliver messages in person or through social media. Or the second page, where a mere 10% of users wander? So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with …

Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. If the domain owner …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." The advice is to avoid duplicate content issues if you can and this should be common sense. By …

The SEO plan is also a road map. White hat SEOs operate above board, performing work that will benefit their sites long term. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. For example, where would one find …

Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Figuring …