Unlike search engine optimization, Pay-Per-Click provides fast results. Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. I believe that any Google optimization effort cannot be effective unless …
more ...Google Analytics allows you to link site visitors with actions such as form submissions and phone numbers dialled. Momentum means running programs with discipline and consistent growth month after month. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete …
more ...When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Positive website reputation for a website that is responsible for the main content on the page. The only way unethical SEO techniques are ever …
more ...Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. Titles are also critical for improving click through rates as titles …
more ...Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred …
more ...Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Although the early results are impressive, marketers should remember that search engine optimization represents a long-term investment. A verbal or written ad places more emphasis on the copy. I couldn't begin to think …
more ...Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. The natural growth of a Website's backlink profile is a strong indication …
more ...This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. In other words, with SEO, half the battle is won before it even starts. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' …
more ...The SEO plan is also a road map. White hat SEOs operate above board, performing work that will benefit their sites long term. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. For example, where would one find …
more ...Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Figuring …
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