Unlike search engine optimization, Pay-Per-Click provides fast results. Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. I believe that any Google optimization effort cannot be effective unless …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. Titles are also critical for improving click through rates as titles …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. In other words, with SEO, half the battle is won before it even starts. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' …

The SEO plan is also a road map. White hat SEOs operate above board, performing work that will benefit their sites long term. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. For example, where would one find …

Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Figuring …