But when bad consumer content happens to a good business, the brand suffers by association, and the brand doesn?t always have easy ways to fix it. A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external …

If this is the case, you'll have to step up your efforts to match theirs, or find a new niche or new angle to allow you a better competitive edge. Use active voice. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You …

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it's too late. If you don't have SEO in mind from the …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Positive website reputation for a website that is responsible for the main content on the page. The only way unethical SEO techniques are ever …