Prioritise key messaging through content marketing

First, we can say definitively that the authoritativeness and popularity of the linking domain are factors that have no bearing on the destination page-these factors apply no matter where you're linking. This technically isn't going to help your ranks-at least not directly-but signing up for Google Analytics and Webmaster Tools …

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How to survive your first encounter with search engine spiders

A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance. Clients have often asked me if it's OK to ask for reviews from customers. Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and …

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Increase Organic Traffic by the manipulation of trust rank

It takes more than a well optimized website for top rankings. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. What happens when you search for …

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I don't want to spend this much time on javascript . How About You?

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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Create content about user generated content

A search bar is indispensable when you have no idea where to start looking for the content you want (or just don't have the time). Instead, make sure your links are anchored in natural words-words that aren't forced, but have a meaningful value to the conversation. A well made wedding …

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Which Search Engines use walled garden sites to determine indexing?

Take pity on us fat-fingered folks. Leave some space between your page elements. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on …

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A few words on URLs

All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor's needs and wants in mind. In fact, a lot of companies make a decent ROI through links that they've purchased on various …

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The worst advice I've heard about splogs

But when bad consumer content happens to a good business, the brand suffers by association, and the brand doesn?t always have easy ways to fix it. A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external …

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Have you though about RSS feeds when outlining your SEO strategy?

Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and fix important issues fast. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information …

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Is this the end of duplication as we know it?

The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. Enter competitor's domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what's interesting for that audience. If you scale too slowly-in other words …

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Useful tips from experts in javascript

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. t's a bad idea to focus only on keywords. As titles are prominently displayed in search results, showing results with the same title makes it difficult …

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Don't let the SEO consultant talk you into it

Even loyal customers who don't have a great mobile experience could leave you in favor of a competitor who can offer such an experience. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Inbound marketing, content …

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Fresh ideas on how to improve your link bait

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. Without high-quality content, your SEO campaign will fail. Also, by refreshing your meta descriptions, it is possible …

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Prioritise key messaging through walled garden sites

If this is the case, you'll have to step up your efforts to match theirs, or find a new niche or new angle to allow you a better competitive edge. Use active voice. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You …

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Pay particular attention to doorway sites when performing an audit

Unlike search engine optimization, Pay-Per-Click provides fast results. Firstly I would say that it's great that you care about minimising the level of clutter/repetition for screen reader users and want to achieve best practice in ALT tagging images. I believe that any Google optimization effort cannot be effective unless …

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Winning marketing strategies for non reciprocal links

Google Analytics allows you to link site visitors with actions such as form submissions and phone numbers dialled. Momentum means running programs with discipline and consistent growth month after month. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete …

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Small but important things to observe about backlinks

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Positive website reputation for a website that is responsible for the main content on the page. The only way unethical SEO techniques are ever …

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Ridiculous rules about walled garden sites

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. Titles are also critical for improving click through rates as titles …

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Wait. Are analytics really that simple?

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred …

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Write a keyword-rich introduction about nofollow links

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Although the early results are impressive, marketers should remember that search engine optimization represents a long-term investment. A verbal or written ad places more emphasis on the copy. I couldn't begin to think …

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Maybe trust rank will be a thing of the past

Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. The natural growth of a Website's backlink profile is a strong indication …

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Lets look at our approach to SERPs

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. In other words, with SEO, half the battle is won before it even starts. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' …

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Using landing pages strategies like the pros

The SEO plan is also a road map. White hat SEOs operate above board, performing work that will benefit their sites long term. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. For example, where would one find …

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